In 2005 a Sydney Pet Store owner was concerned by the lack of available food treats specifically for cats.  She challenged the fledgling Aftafacts concept development workshop to create a product range to fill the niche and the supply gap in her inventory.

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In consultation with her Veterinarian partner, the Aftafacts team produced the first range of locally made, 100% human-grade treats for feline furry friends.  Starting in just one store the range is now available to all cats in Australia both online and through select stockists.

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Our family companion Morgaine was the first taste tester and biggest fan.  It was inevitable she became the mascot and inspiration for the entire Morgaine's Morsels range.

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Now more than a decade later Morgaine's Morsels still maintains the great taste, freshness and quality that she loved then and many other cats have since.

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Visit Aftafacts to learn more about the production team.

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